Forward Sports Marketing

Speed. Precision. Integrity.

Established in 2006, FSM is an industry leading agency for sponsor placement and activation in the sports industry. FSM works with teams, associations, and sanctioning bodies to match up product and service oriented promotions that increase exposure, create new business, and generate return on investment for sponsors.


Forward Sports Marketing joins industry expertise and exceptional talent to exceed clients' expectations in the creation and execution of personalized strategic campaigns. Results driven, FSM delivers diverse programs for an equally varied clientele to expand desired market reach and optimal target engagement.

You're covered

FSM’s expert team is focused on delivering an extraordinary campaign experience for the client, sponsor and primary target audience. We can handle all of your sponsorship needs including:

  • Prospecting
  • Contract Negotiation
  • On-Site Activation
  • Promotions
  • Hospitality

Proven Success

FSM strategically manages automotive events with on-site sponsor activation for maximum brand exposure to participants and spectators annually across North America.

We provide unmatched service by managing and maintaining activation programs from start to finish as well as imperative off-site campaign components.

Get Connected

FSM has a successful track record of brokering partnerships between our network of national retailers and clients with new or product line additions, resulting in additional revenue and distribution channels.

Be Seen, Be Strategic

Our professional team is ready to assist organizations with all of their physical and digital marketing needs. We can provide affordable signage to your doorstep, graphic design services and digital marketing campaigns to meet your goals.


    • FanActivate

Thunder Over The Heartland

Take off from Forbes Field in Topeka Kansas for the inaugural air show on June 26-27, 2021.  Check out a variety of aerial displays throughout the weekend along with fun activities for the entire family.


I-70 Motorsports Park

I-70 Motorspors Park is back!  The popular dirt track has been out of commission for over 10 years but the gates will be open for racing in the Spring of 2021.  The 3/8 mile oval has been under renovations to make it one of the best tracks in the country with a new grandstand and suites.

New to the facility is Central Power Dragway slated to open in the Spring of 2021 as well.  This facility will bring a brand new drag racing surface to the region for NHRA sanctioned competition.


Country Stampede

The well known Country Stampede has found a new permanent home at Heartland Motorsports Park in Topeka, Kansas.  The 25th anniversary concert will take place on June 26-27, 2021 with headliner Luke Combs and a number of other great artists taking the stage over the weekend.  


Mizzou Athletics

The University of Missouri Athletics Department and Learfield IMG College have partnered on promotions focused on the Mizzou football and basketball programs.



NHRA Pro Mod Series

The NHRA Pro Mod Series brings awesome doorslammer racing to NHRA tracks across the country  Known as some of the quickest and most difficult cars to race due to their high horsepower, short wheelbase, and suspension components, it takes great driving the keep these beasts under control.


Jim Dunn Racing

Jim Dunn Racing is owned and operated by legendary innovator, Jim Dunn. Having competed with drag racing’s elite for over 60 years, Dunn is heralded as one of the most respected car owners and tuners in the entire sport.

Dunn is one of the original pioneers of NHRA Drag Racing and began his career as a competitor in 1950. Since he retired from driving in 1990, Dunn's career has continued to flourish as a respected crew chief, technical adviser, and car owner. In 2001, Dunn was voted No. 27 on NHRA's list of the Top 50 Drivers of its first 50 years, and in 2006, he was given the great honor of induction into the International Drag Racing Hall of Fame.


Don Schumacher Racing

FSM has worked extensively with Don Schumacher Racing and their championship winning teams, executing promotions on and off the track.  FSM has built programs with Sparking Ice, Papa John's Pizza, Menards, and worked closely with drivers Matt Hagan and Leah Pruett.


National Trail Raceway

National Trail Raceway has a rich history in drag racing.  The historic facility is host to racing events throughout the season that draw large crowds from mid-Ohio and all over the region.


Houston Raceway Park

Built in 1988, Houston Raceway Park is the only major motorsports venue in the Houston area.  The track is host to the NHRA Spring Nationals and a number of other major events each year.


Mountain Motor Pro Stock Association

The popular Mountain Motor Pro Stock cars grab the attention of spectators all over the country.  The association now runs an exhibition schedule with the NHRA along with other races at tracks across the US.



Heartland Motorsports Park

Heartland Park Topeka is a 650+ acre motorsports facility located in Topeka, KS.  It boasts a NHRA drag strip which is home to a NHRA Mello Yello National Event each year, as well as the Country Stampede and other national and regional events.  The facility is also home to a 14 turn, 2.5 mile road course and drifting pad.


Satterfield Racing

The '68 Firebird, affectionately known as the "Turbo Pig" can be seen at Pro Mod races throughout the country.  With an NHRA event win in 2013, the Satterfield racing team is a competitive force among the Pro Mod ranks.

Who we work with


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Teams / Associations / Venues

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4041 NE Lakewood Way, Suite 260
Lee's Summit, MO 64064



Ryan Haas - Managing Partner

Todd Parker - General Manager

Brian Skurdal - Director of National Sponsorships