Forward Sports Marketing

Speed. Precision. Integrity.

Established in 2006, FSM is an industry leading agency for sponsor placement and activation in the sports industry. FSM works with teams, associations, and sanctioning bodies to match up product and service oriented promotions that increase exposure, create new business, and generate return on investment for sponsors.


Forward Sports Marketing joins industry expertise and exceptional talent to exceed clients' expectations in the creation and execution of personalized strategic campaigns. Results driven, FSM delivers diverse programs for an equally varied clientele to expand desired market reach and optimal target engagement.

You're covered

FSM’s expert team is focused on delivering an extraordinary campaign experience for the client, sponsor and primary target audience. We can handle all of your sponsorship needs including:

  • Prospecting
  • Contract Negotiation
  • On-Site Activation
  • Promotions
  • Hospitality

Proven Success

FSM strategically manages automotive events with on-site sponsor activation for maximum brand exposure to participants and spectators annually across North America.

We provide unmatched service by managing and maintaining activation programs from start to finish as well as imperative off-site campaign components.

Get Connected

FSM has a successful track record of brokering partnerships between our network of national retailers and clients with new or product line additions, resulting in additional revenue and distribution channels.

Be Seen, Be Heard

Our professional media team is ready to assist organizations with all of their public relations and media requirements. We take a strategic approach of managing online and social media to traditional platforms with national and local media outlets.


    • FanActivate


How do you reach your customers?  If you aren't plastering your message on the walls of a stadium, how are you supposed to advertise during a sporting event?  The answer is in the palm of your hand - Literally!

FanActivate has tapped into the power of the mobile device as a marketing tool.  FanActivate offers an experience that is unique and unline anything you have seen before.


Menards Chevy Shows

The Menards Chevy Show tour is the premier national event for all Chevrolet enthusiasts offering something for everyone. From high-powered Chevy racing action to the spectacular show cars at the top NHRA and IHRA tracks across the country. The Series boasts one of the nation’s finest Performance & Restoration Midways for GM products, as well as a Swap Meet and Car Corral at most events. The Menards Chevy Show is widely considered one of the best brand-specific events in the country.


Fun Ford Series

From Ford-powered and Ford-bodied bracket racers looking to earn some “cred” on the drag strip to Blue Oval restoration experts showing off their finished masterpiece or searching for that hard-to-find part at the Swap Meet, Fun Ford Weekend has something for everyone. With 12 national events at the top NHRA and IHRA tracks in the country, Ford fans are sure to enjoy all the action on the track and browse the Car Show or Manufacturers Midway for the best in FoMoCo aftermarket and restoration products.


Mega Mopar Action Events

Mopar fans are invited to go plum crazy and celebrate everything that makes Mopar stand out in a crowd with Mopar Action magazine at a Mega Mopar Action event. From vibrant colors like Top Banana or Panther Pink and daring stripe combinations, Mopars shine at 9 national events at the top NHRA and IHRA tracks in the country. There’s something for all Pentastar enthusiasts, like watching HEMI-powered American muscle on the drag strip and admiring cars like Challengers, Javelins, Barracudas and Road Runners in the Car Show. Each event also hosts the best in Mopar aftermarket and restoration products in the Manufacturers Midway and hidden treasures in the Swap Meet. Mega Mopar Action is the largest national series honoring the iconic brand.



Real Pro Mod (RPM) Association

36 racers participating in the NHRA Pro Mod series make up the RPM Association, which was organized to develop exciting sponsor promotions for fans of the 250mph door-slammer entries.   Known as some of the quickest and most difficult cars to race due to their high horsepower, short wheelbase, and suspension components, always bring a full field of twenty or more entries to the 16-car qualified field that compete in Top 10 NHRA national event markets.   In addition to exposure in front of huge crowds during qualifying and race days at the tracks, fans and sponsors of the NHRA Pro Mod series also receive exposure on Discovery Channel’s Velocity network recap of each race, broadcast to more than 62 million homes in the U.S.


Jim Dunn Racing

Jim Dunn Racing is owned and operated by legendary innovator, Jim Dunn. Having competed with drag racing’s elite for over 60 years, Dunn is heralded as one of the most respected car owners and tuners in the entire sport.

Dunn is one of the original pioneers of NHRA Drag Racing and began his career as a competitor in 1950. Since he retired from driving in 1990, Dunn's career has continued to flourish as a respected crew chief, technical adviser, and car owner. In 2001, Dunn was voted No. 27 on NHRA's list of the Top 50 Drivers of its first 50 years, and in 2006, he was given the great honor of induction into the International Drag Racing Hall of Fame.


Leah Pritchett

FSM has worked extensively with NHRA sensation, Leah Pritchett, to put together sponsorship programs to help her reach success in her Top Fuel Dragster.  FSM has built programs with Sparking Ice that Leah has been a part of, as well as an introduction to her new partner, Papa John's Pizza.


National Trail Raceway

National Trail Raceway has a rich history in drag racing.  The historic facility is host to racing events throughout the season that draw large crowds from mid-Ohio and all over the region.


Daniel Hemric

Daniel Hemric is an up and coming talent.  He started at a young age in go-karts like many other racers, and has worked his way up the ranks.  In 2013, Daniel debuted in the NASCAR Camping World Truck Series.  In 2017, he is partnering with Richard Childress Racing to compete in the NASCAR Xfinity Series.


Menards Chevy Show TV Series

The Menards Chevy Show TV series features Chevy hotrods from all over the country on the 30 minute show that airs on the Velocity Network.  The show highlights some incredible Chevy vehicles and the amazing workmanship of the owners.



Heartland Park Topeka

Heartland Park Topeka is a 650+ acre motorsports facility located in Topeka, KS.  It boasts a NHRA drag strip which is home to a NHRA Mello Yello National Event in May, as well as other national and regional events.  The facility is also home to a 14 turn, 2.5 mile road course and dirt track.


Satterfield Racing

The '68 Firebird, affectionately known as the "Turbo Pig" can be seen at Pro Mod races throughout the country.  With an NHRA event win in 2013, the Satterfield racing team is a competitive force among the Pro Mod ranks.

Who we work with


View All 


View All




4041 NE Lakewood Way, Suite 260
Lee's Summit, MO 64064



Ryan Haas - Managing Partner

Todd Parker - General Manager

Brian Skurdal - Director of National Sponsorships

Henry Marsh - Marketing Coordinator